The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an an integral part of traditional business and marketing. Recently, however, it seems that funnels are getting discussed everywhere online.
It is clear that people want to know more about this concept and how they could use it in their online businesses marketing strategies. Read on to know more about the sales funnel for Internet marketing success.
What is the Sales Funnel?
A marketing funnel doesn't actually refer to the concept of a funnel. The term, "funnel", is used to describe and visualize the entire process of selling. Because it uses a wide entry way for potential customers "Unqualified Prospects" on the top, and a much narrower opening for converted sales in the middle, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. They are people who might need your services or products, but have not been approached by you prior to. After several sales and offers you'll have people who have purchased your product or service.
The efficiency of a lead generation funnel comes from the fact that it permits you to monitor the potential buyers' behavior during different stages of the lengthy sales process. Using the sales funnel by finding out the number of prospects who are qualified throughout the process, it is possible to anticipate the number of prospective customers who'll, after a while, become actual customers.
A sales funnel allows you to see exactly what is going on and how your sales process is failing or succeeding, or if your campaign isn't getting a sufficient amount of prospective customers somewhere within the process. This will allow you to decide the areas you need to focus your attention and work to maintain sales at the necessary level and, in turn, achieve your marketing objectives. It can be used to manage and gauge the customer's sales process.
The Sales Funnel Top - Front - End
The top of your sales funnel must be the most active part of your process. This area requires consistent testing. Your imagination and resources will limit the amount of front-end strategies that you could create.
The primary objective of the front-end is going to be to draw potential customers and turn to buyers later on in the sales process.
When a prospect opts in or subscribes to the product or service you provide and is "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. It's because they took an action that indicates that they may be interested in purchasing your product or services.
You need to drive targeted traffic on your website, blog or squeeze page for your front-end system to function. PPC adverts, articles marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are many tools that can be used to "qualify the unqualified prospect". A squeeze page is among the most effective ways to "qualify" the prospects who are not qualified. It allows you to provide something valuable, relevant to your products or services, that customers can get for free or at a significantly discounted cost by requesting the email address they provide. There are a variety of products to choose from such as newsletters, videos, emails, courses, eBooks, and related reports.
So we realize that the front end of the sales funnel is where people are drawn to your sales funnel. But what about the back end?
The Bottom of The Funnel: The Back-End
The back or bottom of the sales funnel is where the majority of sales and profits are generated. This area usually includes the most costly products. These would all be related to the same subject however in a different format such as video, audio or live interactions.
The primary difference between the front-end and back-end lies in the type of customer as well as the price of the service or product which is offered.
It's true that only a small percent, say 1-2% of the overall number of folks who enter your front end will finish up in the back-end. Because a few people will invest more, that's fine.
It is evident that, while front end products and services may cost under $100, back-end items and services are typically priced in the hundreds or thousands. This makes the back-end or bottom of the sales funnel the main source of revenue for your Internet company, and it's the most predictable and solid part of the sales funnel.
As I mentioned the sales funnel can be as simple or as complex as your imagination or resources permit.
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